Archives for November 2014

November 30, 2014 - No Comments!

Project 4 – Unplug Atlanta PSA

Unplug Atlanta is a campaign created by our group that focuses on alerting teens and college students about their overactive use of technology and invites them to take a step back, unplug and enjoy the world around them. We approached this campaign with a sense of humor and wanted to grab our audience's attention with outrageous visuals and a humorous concept. We delivered a one 50-second video spot as well as created a guerrilla marketing campaign using a number of branded stickers that would be passed out and posted around town to help raise awareness and direct traffic to our online experience.

Print Piece - In Context - 1

Print Piece - In Context - 2

Print Piece - In Context - 3