Archives for December 2014

December 12, 2014 - No Comments!

Project 5 – Atlanta Streetcar

For our final project in Graphic Design through Advertising, my group and I were tasked with developing an awareness campaign for the upcoming launch of the Atlanta Streetcar. Our concept was based on educating our chosen demographic on the benefit that the Streetcar can bring to your life as well as serve as an introduction to the 12 stops along the route. We produced a 30-second and 15-second spot along with the concept for website, outdoor ad campaign, postcard collection and social media campaign.