For our final project in Graphic Design through Advertising, my group and I were tasked with developing an awareness campaign for the upcoming launch of the Atlanta Streetcar. Our concept was based on educating our chosen demographic on the benefit that the Streetcar can bring to your life as well as serve as an introduction to the 12 stops along the route. We produced a 30-second and 15-second spot along with the concept for website, outdoor ad campaign, postcard collection and social media campaign.
Unplug Atlanta is a campaign created by our group that focuses on alerting teens and college students about their overactive use of technology and invites them to take a step back, unplug and enjoy the world around them. We approached this campaign with a sense of humor and wanted to grab our audience's attention with outrageous visuals and a humorous concept. We delivered a one 50-second video spot as well as created a guerrilla marketing campaign using a number of branded stickers that would be passed out and posted around town to help raise awareness and direct traffic to our online experience.
The goal of this project was to create a poster that teased the upcoming season of a popular television show using specific references to the show's existing ideas and tease what might be coming in the future. I choose to do the FX series 'Fargo' and the Netflix Original Series 'House of Cards'. Both shows will be premiering in 2015.
The goal of this project was to create to personal advertisements to hypothetically sell ourselves back to our internship. Over the summer I interned at Mammoth Ideas in Atlanta and I had an incredible time over there. We had lots of great inside jokes and the company put a large emphasis on culture fit within the company and making everyone feel welcome. The following two pieces attempt to illustrate the fun and unique culture they created and how I helped contribute and shape it.