We are tasked with creating an ad that helped sell our newly created typeface to our intended audience and do so in a way that showcased the most exciting parts of our type. I wanted to display the type in a more organic layout in order to helped highlight the irregular forms of each letter and push the concept even further. Each word that you create out of Isles forms a unique archipelago that allows the typeface to remain fresh with repeated use.
The concept behind this project was to create an illustrative typeface that was evocative of island landforms by establishing each letter as their own unique island with subtle features that defined each. I wanted each letter to be able to stand alone as a piece of art as well as work together in a type lock-up.
Urban design is a fascinating aspect of the design community that really strikes a chord with me. Being able to use design to concretely affect the world around us and shape the world of tomorrow for the better is an intriguing prospect. I feel like a lot of inspiration for design of all shapes and sizes can be drawn from the world around us and urban design is an intrinsic factor of that world.
"Every object has a story if you know how to read it"
I strongly recommend this movie along with Gary Hustwit's other two films, Helvetica and Objectified.
I agree that trends in graphic design often become played out and stale but when properly used in the correct context is it bad to use it just because it has been deemed "trendy"?
With the rise of social media and the ease of which information flows throughout the design community there has been a movement towards an assimilation of style within the design world. Trends get picked up, used and abused and then immediately thrown under a Megabus™. There is also divide between the design masses and those that think differently. The know-it-all designer who spews negativity against last week's trends while riding the wave of whatever's current is hindering the creativity of the community as a whole. In other words, can't we all just get along?
These are some current trends that I have noticed and that I am particularly fond of when applied in the right context.
Blurred backgrounds have multiple uses across several mediums such as app design and web design. It serves to elevate the content and create interest without distracting the viewer from what is most important. These are just a few of my more favorite examples.
Parallax and websites that utilize this effect have been gaining popularity over the past year and has even been implemented on the pages of major consumer brands such as Apple, Spotify, Oakley, Nintendo and Lexus. Here are the most shining examples of this latest trend. [Please click through and appreciate these great webpages. You won't be sorry.]
This is just the tip of the design trend iceberg. I encourage each of you to take a moment and appreciate all of the great design around us and to approach each new piece with positivity. We have the chance to define the next generation of designers.
Let's save the worst for last and start off on the good.
This is an conceptual reimagining of the Fujifilm logo. There are small parts of this I would tweak but overall it is successful at capturing the essence of the old branding while still redefining it in a new and interesting way.
This next piece comes from one of my favorite designers of the moment, Andrew Kim. He tasked himself with the mission to redefine Microsoft's brand and he did so in a unique, powerful and versatile way. I highly suggest you follow the link through and view his detailed process shots and different real-world applications.
About a year ago Ebay unveiled a new logo and I cringed. They chased the trend that everyone was chasing by taking their previous logo (although also not great) and stripping it of any personality. The new logo has lost all of its character and I believe they took the easy way out of solving the problem.
This product is the brand new Samsung Galaxy Gear, Samsung's foray into the budding smart watch industry. In my opinion this is a failed attempt at merging a watch with a computer because I believe the smart watch should be an extension of yourself and almost seamlessly blend in with you and your surroundings. The industry is still developing and I am sure we will see many more iterations but Samsung should head back to the drawing board.
Deciding on my five most important pieces was no easy task because each individual design is interpreted and appreciated differently from person to person. Without further ado, here are my five best pieces from my introductory graphic design courses.