2014 with the team at Whiteboard
The Institute of Faith, Work, and Economics approached our team at Whiteboard to redesign their existing site in 2014. At the time, they had over a thousand pieces of content but users were not able to easily browse the content, so oftentimes older posts were overlooked. We worked with their team to revamp their site to create a more engaging reading experience and introduced “Collections” to promote discovery on their site and continue to engage their readers with evergreen content. During the process, we also gave their brand a facelift in the digital space with the introduction of two new typefaces, Avenir and Baskerville.